About Us

Mission Irresistible is dedicated to helping people to love better and connect more meaningfully. That makes them feel happier and gives a greater sense of belonging. This is what drives us. Endless research proves this point: we are fundamentally social creatures, emotionally and biologically hard-wired for connection.


Through emotionally intelligent, real, relatable content, we focus on what’s happening inside our readers’ hearts and minds. By bringing to light issues both men and women care and think about, but often don’t talk about, we help them feel more confident and less alone.


“You don’t love someone because they’re perfect, you love them in spite of the fact that they’re not.” ― Jodi Picoult